“The most industry experience per word on the web.”
Here’s what’s new this week.
Obvious Choice Podcast Episodes:
*If you only listen to one, make it this one.
Money
1.
The best method for getting testimonials: Institute a quarterly review process.
Hand your customers a paper with three questions:
- What’s one thing you’d like me to start doing?
- What’s one thing you’d like me to stop doing?
- What’s one thing you’d like me to keep doing?
Once you have their response, write a testimonial based on their answers and other info you know about them. Send it to them and ask for permission to use it.
2.
The bigger your ambitions are, the simpler your plan must be.
Accept the tradeoff that you can’t do everything. Choose you thing. Do it. And do it well.
Health
1.
The feeling of working out isn’t enjoyable to most. What is enjoyable is how they feel afterwards.
The confidence it gives you; how good you feel; the stability to your emotions it brings.
A useful prompt is to ask:
“How do I want to feel when this day is finished?”
The answer almost always can be achieved with a workout.
Relationships
1.
We often don’t spend enough time evaluating why things are on our calendars or if they’ve been properly designed in the first place.
Most of what we do we don’t really need to be doing, we’ve just been doing it for so long that it’s become a thing that we do, and we don’t ever think about whether it needs to actually be done.
2.
“The guilt I’m feeling for not working is because I have a kid. But my kid is literally the reason why I work.”
A Few Good Quotes from a Great Book
“Internet culture has long called this The 1% Rule. This means that on any given social media platform or website where users can participate, 1% of the users create the content, 9% of the users curate, organize, and update the content, and 90% of the users consume the content.”
“How you build your audience and who’s in it determines how you ultimately monetize that audience.”
-Category Pirates (from Snow Leopard)
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(I keep my Goodreads account up to date with what I’m reading. Follow along here.)
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Starting the four month marketing push for The Obvious Choice, coming out in January. Life’s about to get real busy! Hope you’re awesome,
-Jon
P.S. Finish your meal cow, then cookies
No promo today. But if you liked this email, please forward it to at least one other jacked nerd in your life.
Jonathan Goodman
Coach. Author. World explorer. But mostly, Dad.
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Thanks for reading. Here’s a few additional ways that I may be able to help you.
Free
Instagram: @itscoachgoodman
Podcast: The Obvious Choice
Software: QuickCoach
Paid
Book: Ignite the Fire
Course: Online Trainer Academy
Mentorship: Online Trainer Mentorship
About Author
Jonathan Goodman
Jonathan Goodman 🇨🇦 has 18yrs in the fitness industry and is the author of Ignite the Fire (1,000+ 5⭐ ) and host of the Obvious Choice Podcast. Over 49,000+ trainers, gym owners, and influencers have hired him to help them scale their online training business through programs like the Online Trainer Mentorship. He also created free software for fitness and nutrition coaches used by over 43,000 coaches: QuickCoach.Fit. 200,000+ follow him on his Personal Instagram where he is very active.