5-Reps: Raw smarts, a physical burden, and the most important thing you learn in school

“When you are young, you have raw smarts; when you are old, you have wisdom. When you are young, you can generate lots of facts; when you are old, you know what they mean and how to use them.” – Arthur Brooks

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The most important thing to learn in school is that the most important things to learn cannot be learned in school.

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Most people maximize in one to three areas of expertise and satisfice in everything else—including your product or service. This concept—the juxtaposition between satisficing and maximizing—cuts at the core of our frustrations when we complain about how customers “just don’t get it.” It’s true; they don’t. And we shouldn’t expect them to. You know what designations, qualifications, and specs are important; others don’t. Get educated so you can develop a good product or service, but don’t expect your education or credentials to help you sell it.

-An excerpt from The Obvious Choice (buy here)

Health

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Relationships

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The three-part true friend test:

-Uselessness: They do nothing for your professional or social ambitions.

-Effort: They go out of their way for you even if it doesn’t make sense, just because.

-Celebration: They are genuinely happy for you when things go well.

The ironic thing is that the truest friends we have are people we don’t actually need yet who are essential. If you do have a true friend, cherish them. Maybe give them a call today, just because.

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www.theptdc.com/articles/5-reps-Jun-27-2025
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Another whirlwind day trip to NYC on Tuesday. That makes three already this summer. As Mike Doehla wrote on my Facebook post, “Everyone eventually realizes online businesses work much better when you also play offline.”

-Jon

P.S. Well, ok bye bye then

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