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I explore the concept of freedom through the lens of a 48-day road trip I took with Allison before we had kids, contrasting it with a friend’s story of feeling trapped in his successful career. The episode weaves together themes of walking costs, perceived limitations, and the illusion of being stuck, ultimately revealing that freedom isn’t about beaches or private planes – it’s about having options and control over your choices.
Drawing parallels between travel with no fixed route and life with no fixed expectations, I examine how we often become prisoners of our own success, letting status, belongings, and others’ perceptions dictate our paths. The message is clear: true freedom comes not from what you own or achieve, but from your ability to choose your direction, even if you decide to stay right where you are.
Timestamps:
0:00 – Introduction and setup
0:22 – Joe introduces himself and his fitness business background
1:13 – Discussion of online vs local gym marketing challenges
2:59 – Jonathan’s strategy: targeting specific client demographics
3:38 – Case study of “Carm”: ideal client profile analysis
6:25 – Discussion of life transitions and behavior changes
8:38 – Marketing strategy for empty nesters
10:20 – Benefits of targeting the empty nester market
12:19 – Challenges with busy mom market
14:37 – Value of repeatable marketing systems
16:05 – Content iteration and testing strategies
17:27 – Scaling across different university start dates
18:44 – Addressing concerns about male trainers working with female clients
20:48 – Alternative business model: partnering with influencers
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Please dm Jon the word “mentor” at @itscoachgoodman on Instagram to learn more and begin the process of applying for the Online Trainer Mentorship
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Jon’s next book, The Obvious Choice, published by HarperCollins, is now available for preorder on Amazon in Hardcover, Kindle, and Audio. Please preorder your copy today.
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FREE GIFT – Get a free copy of the Wealthy Fit Pro’s Guide to Getting Clients and Referrals (digital and audio. Sells for $22.99 on Amazon.)
HOW – Rate / review this podcast, take a screenshot, and send it to [email protected]
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Hosts:
@itscoachgoodman
@fitnessjonestraining
@amberreynolds.me
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Join 72,000+ trailblazers, leaders, and coaches who fuel up with our low stress, high-impact 5 REPS FRIDAY newsletter at www.5repsfriday.com.
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